Hi There, this is Andy, and like Brian White and Dr. Christopher Nocera (SnapCall co-founders), I’m a hustler too. I admit it does sound strange to identify this way, but it makes perfect sense to me when I look at my career, and now find myself as a cofounder of SnapCall.
My journey looks like so many others. In fact, most people’s paths at some point put them into Hustler’s world. Think of your first jobs, the ways you earned money babysitting, mowing lawns, waiting tables, paper routes. These first steps were the beginning of “getting it done”, and figuring out how to turn work ethic into earnings. This is a big part of the Hustle.
Flash forward to early in your career during your first jobs. This is the time in your career when you start advocating for yourself, networking, leaning on relationships and referrals, making new alliances and finding your first customers. Maybe you start your own business and follow the trail of success based on your wits and growing wisdom. This too is a big part of the hustle process.
Now you are established, or maybe you’re “established” as someone who is continually evolving and pursuing success as the world changes around you. Your qualities of taking initiative, making personal connections, taking calculated risks and relying on your work ethic make you a winner in this game. You hustle to get it done and make an impact, and a living.
“ Your qualities of taking initiative, making personal connections, taking calculated risks and relying on your work ethic make you a winner in this game ”
The Hustle Economy
The interesting thing is, there are WAY more people just like you and me in the workforce than you might realize. One of the reasons I Co-Founded SnapCall with our 5 person team is to address a surprising lack of integrative technology that’s actually dedicated to supporting these Hustlers.
This group of people drives what we at SnapCall refer to as the “Hustle Economy”. It’s massive and has a huge impact. Here are some very general ranges of the stats to give you an idea of the size:
- Close to 50% of WORKING Americans have a side-hustle
- Most side-hustles earn somewhere around $1,000/mo
- The average hours worked for a side-hustle is around 11 hrs/week
Pretty eye-opening, right? That means 1 of every 2 people you know has something going on the side to make some extra money. So what are some good examples?
- Web/Tech Developers
These are the biggest and most well-known side hustles. These larger gigs (source of the term “gig-economy”) have technology platforms dedicated to their craft to streamline and enable those markets. But did you know there are close to 85 million Americans who focus on either full-time and/or side hustles by selling such things as:
- PRODUCTS (their own, or reselling)
- KNOWLEDGE (finance, life coach, music, trades, etc.)
- SERVICES (fitness, dog walkers, landscapers, house cleaners, event planners, etc.)
The Side Becomes the Main - Hustle
Now one really relevant fact is how many people in this mix operate as a “sole proprietor”, or full-time Hustler. Sounds almost gangster! Whether you started a side-hustle while at a corporate job and it evolved into a full-time sole proprietorship, or you started on your own from the beginning, you’re one of 23 million American small business owners who are actually full-time hustlers. You started by connecting with your customers in-person and face-to-face and selling your goods and services using the only tools available. Our hats go off to you because no one made it easy!
Pretty incredible, right? What struck me is there are no integrative platform solutions that allow the hustler to run their hustle game. Rather, a hustler must stitch together a set of siloed solutions that create an imperfect and inefficient process that is even worse for their end customers. For the most part, these 85 million of hustlers have been left to their own devices, to figure out how best to cobble together their business across a wide array of different social, web, mobile and software technologies.
“What struck me is there are no integrative platform solutions that allow the hustler to run their hustle game ”
A New Hustle Climate
COVID-19 has created a massive impediment to doing business. The world and economy are upside down and our behavior will no doubt change forever. Our hearts go out to anyone who has lost a loved one or found themselves in financial hardship during this completely disruptive time. I have spent a lot of time thinking about how to put my hustler instincts to work as we navigate at SnapCall, to make sure we survive and win as a company. At times it feels as though we are figuring out how to build the car as we are racing down the track. It is my hustler instincts that help me find our path to success
Likewise, for all, you hustlers out there, faced with loss, change, damage, disruption and maybe even ruin, all at the same time, know that we at SnapCall are dedicated to helping you succeed no matter the situation. In one small way, I feel like what we’re relentlessly pursuing here at SnapCall is a new chapter for all hustlers, a post-coronavirus world.
We have dedicated ourselves to helping the hustlers operate, survive and win. In the post-coronavirus economy, it will become even more crucial for companies to build personal engagements that convey trust. And we see hustlers are right on the front lines, the base of the pyramid, the bottom billion, who will endure.
If you have a service or a product you want to monetize, we want to make it easier to capture, engage and transact with your customers all in one intuitive place to help you succeed.
“ in the post-coronavirus economy, it will become even more crucial for companies to build personal engagements that convey trust.”
When the world awakens and we start our lives again, we at SnapCall are making sure the new world is built with the hustler in mind. Join us now and be part of that promise.