INTRO TO THE HUSTLE
Hello, this is Brian White and I would consider myself a hustler. While the word hustler has had an unclear past, I am here to reclaim the term for myself and all the real hustlers out there. But let's make it clear who and what a hustler is.
A hustler is someone who is aggressive and hard working in pursuit of their own success. A hustler is someone who puts in the blood, sweat, and tears with one intent – success. Failure is not an option.
A hustler is someone who is confident and real. A hustler perseveres to succeed and pushes to become their best self. And through determination and skillful networking, a hustler succeeds where others fail.
A hustler is someone who pursues a deep network and understands how to navigate, leverage and climb through that network. A hustler recognizes when to push, when to play it patient and cool, when to pay it forward and that you never burn bridges within your network. A hustler recognizes that every single person is an asset and understands how best to leverage that asset.
“ A hustler is someone who puts in the blood, sweat, and tears with one intent – success ”
Much of my own inspiration comes from my parents and a close business partner of my mother, who has become my mentor. My mother worked with former Celtics player and General Manager, ML Carr, as his business partner and COO. As a child, I have vivid memories of playing within the company's warehouses and later, picking up jobs there as a teen. ML would shout words of hustle wisdom whenever he had the chance. I didn’t fully understand or appreciate the degree of ML’s (and my mothers) hustle success until as a teenager I saw ML on Robin Leech’s Lifestyles of Rich and Famous. At that moment I began to appreciate their impact on me and how that would dictate my future.
They taught me the power of hard work, a quality education and most importantly how best to position myself in business and networking. ML helped me identify my own strongest offering (e.g. skill, knowledge, friend…) to create a network connection, to strengthen my reach and to elevate my hustle. He also taught me how to find the players and big money makers in any given business situation.
My first co-hustle came in the form of a dance company I started while playing for the New England Patriots. Hustling and always searching for new opportunities, led to a dance TV commercial, in turn qualifying me for a SAG/AFTRA card and opening up a new world of opportunities within the acting industry. I quickly landed roles in movies like The Best Man and Me. & Mrs. Jones, as well as roles in TV shows like Moesha and The Shield.
From these beginnings, I am now an actor, a producer, a philanthropist, an entrepreneur & most recently a co-founder of technology company SnapCall, a powerful hustle platform that serves to help bootstrap success.
A BETTER WAY
At the heart of any great hustle is great people, as surrounding oneself with the right people makes all the difference in business and in life. The crucial motion required to accomplish this is the ability to network and form meaningful relationships. It’s no coincidence that the top entrepreneurs are well-connected skillful networkers because it’s about authentic connections.
In the past, much of my networking with fans, followers, and colleagues was done through social media. Now, don’t get me wrong, social media is great for shouting out to everyone at the same time, but using a bullhorn to speak with one person, or attempting to understand who someone is through likes, just doesn’t work.
Said plainly, social media wasn’t designed for networking or creating one-to-one meaningful connections. And given networking is the most crucial motion for a successful hustle, I needed to find a better way.
“ Said plainly, social media wasn’t designed for networking or creating one-to-one meaningful connections...had to find a better way”
In order to create a powerful hustle platform for marketing and e-commerce, we knew networking, communication and the ability to create meaningful connections had to be at its core. We also realized that our own personal communication within our closest relationships was happening through text messaging. A quick glance at anyone’s text inbox proves this point and explains why we have the tendency to read and respond immediately, while our email inbox piles up.
SnapCall is being designed in this exact fashion. SnapCall is NOT a social media platform with broad social postings. SnapCall is focused on creating the personal connections required to properly network. SnapCall is a complete marketing and e-commerce solution for the hustle, wrapped around a communication engine. By leveraging text messaging we help build the personal connections all hustles need.
“ SnapCall is NOT a social media platform with broad social postings. SnapCall is focused on creating the personal connections required to properly network ”
Building real connections also requires the understanding of who an individual is beyond the generic "likes" and comments we have all become accustomed to. Whether you have a few or a few million followers, SnapCall provides actionable insights and recommendations to connect in an authentic fashion.
SnapCall is being built from the ground up dedicated to meaningful communication to help the hustler build better networks, larger followings and more sales.
Yes, I am calling out to all the hustlers, the trainers, the filmmakers, and dancers, the designers, the artists, the stylists and influencers, the musicians, the marketers, the promoters and coaches, and the other 84 million American’s with side hustles. Social media is not getting the job done. Authentic communication is needed for a quality network and a quality network is needed for a successful hustle. It's time for a fresh start. It's time for SnapCall.
Let's Stand Up. Claim, Rise, Climb & Elevate Our Hustles!